We are so excited to have Dr Nassif as a partner in crime!   You may know him from the show Botched!  He is world renowned surgeon that has researched the best ingredients to get the best results!  We now have him on board with our 3 new products!   I don't want long thick lashes, says no one ever!  Watch the short video about our new addition "The Lash Serum"   No Botched here!  Just Beauty!

We are also happy to share that there is no almond oil, so no nut allergies!  We can boast a little that our Lash Serum also is more gentle and we are seeing most other competitors have harsh side affects along with nut allergy issues.  That's not all!  We are about 87% less than our competitor too!  You can see why we are over the moon excited!

It Works! X Dr. Nassif - Enhancing Lash & Brow Serum

Makeup application and general wear-and-tear can also have drastic results on the condition of your lashes and brows! Over time, most lashes and brows become thin, brittle, and undefined. 😫Don't stress! We've partnered with Dr. Paul Nassif to develop Enhancing Lash & Brow Serum! WIth Keratin and fortifying peptides, this product will visibly enhance the appearance of your lashes and brows while helping strengthen and condition them.On a scale of 💚 to 💚, how excited are you?!#NotBotchedJustBeauty

Posted by It Works on Tuesday, December 3, 2019


Click the picture of our amazing Lash Serum to shop!



Longer-looking lashes and beautiful brows in the blink of an eye.

Love your lashes with Enhancing Lash & Brow Serum, exclusively created in collaboration with Dr. Nassif of Botched to give you captivating eyelashes and eyebrows. Featuring a formula filled with Keratin, peptides, and botanicals, Enhancing Lash & Brow Serum fortifies and nourishes your lashes and brows from their roots. See eye-catching results in less than a month with lashes and brows that look healthy, strong, and lush. It's an Enhancing Lash & Brow Serum that's more than meets the eye.

Features and Benefits

  • Visibly improves eyelashes to appear thicker, longer, darker, and more texturized
  • Enhances eyebrows to look healthier, fuller, and denser
  • Includes clinically proven ingredients that deliver noticeable results in less than a month
  • Nourishes and conditions from the root, helping strengthen and protect against breakage
  • Uses Keratin, peptides, and botanicals to boost appearance of length and volume


Apply daily to the roots of your clean, makeup-free eyelashes and brows.

Pro Tip

When applying Enhancing Lash & Brow Serum to your eyelashes, add it to your top lashes first. Then, bat those lashes! Blinking is the quickest, easiest way to spread the serum to your lower lashes. Be sure to let the serum dry for a few minutes before going to bed.

What are some of the key, active ingredients in Enhancing Lash & Brow Serum?

Enhancing Lash & Brow Serum includes many beneficial ingredients, like:

  • Keratin – A protein building block that supports healthy, lush eyelashes and eyebrows.
  • Fortifying peptides – Clinically proven to enhance the appearance of thickness and length in lashes and brows.
  • Encapsulated plant extracts – Clinically proven to improve the look of eyelashes with horsetail kelp, channeled wrack, and millet seed.
  • Panthenol – Uses Vitamin B5 to fortify and nourish the roots of lashes and brows where growth occurs.

The formula is also free from ingredients like synthetic prostaglandin analogs, which are known to discolor and irritate your skin.

Individual results can and will vary. It Works! cosmetic products are purely cosmetic in nature and do not claim to cure/treat/prevent any skin & hair-related disorders. If you are allergic to any ingredients listed, or are under treatment or on medication for your skin, please consult with your physician prior to use.

*Go to page to see ingredients

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